The number of “carbon-neutral” products and services for private and commercial customers is growing continuously. But the question arises as to whether a clear carbon conscience can indeed be bought, and how serious these services offering to offset carbon emissions really are. Research has shown that as part of a more comprehensive climate protection strategy for companies and consumers, carbon offsetting makes sense.
As one element of an overall strategy, offsetting carbon emissions makes an important contribution to effective environmental protection. However, the first step should be to cut greenhouse gas emissions; for example, using renewable energy, using trains instead of cars, deploying thermal insulation wherever possible and conducting energy-efficient behaviour in general.
The second big step is a permanent reduction of carbon emissions by expanding local renewable energy generation; for example, installing solar panels on the roofs of schools and companies. Such projects help secure a climate-friendly energy supply. How can offsetting unavoidable carbon emissions be integrated into a differentiated climate strategy?